Joico - Color Balance - Purple Shampoo - 300ml

Joico - Color Balance - Purple Shampoo - 300ml Joico Color Balance Purple Shampoo is a tone-correcting, colour-care cleanser designed to neutralize yellow and brassy tones in blonde, highlighted, pre-lightened, and grey hair. Using a high-concentration violet pigment, it instantly brightens and refreshes cool tones while gently cleansing the hair. Powered by SmartRelease™ Technology—a continuous-release blend of rosehip oil, arginine, and keratin—this shampoo helps strengthen, smooth, and protect the hair from daily styling damage. The result is brighter, cooler-looking blonde or grey hair that feels clean, soft, and healthy. Neutralizes yellow and brassy tones in blonde, highlighted, and grey hair Enhances and maintains cool, ashy, or silver tones Gently cleanses while preserving colour vibrancy SmartRelease™ Technology supports repair, strength, and protection Helps maintain brightness and clarity between salon visits Ideal for colour-treated and naturally light hair How To Apply to wet hair and work into a rich lather. Leave on for 1–3 minutes depending on desired toning intensity. Rinse thoroughly. Follow with a conditioner—ideally Joico Color Balance Purple Conditioner—for best results.