Pravana - Perfect Blonde - Toning Shampoo - 300ml

Pravana - Perfect Blonde - Toning Shampoo - 300ml A professional-grade, sulfate-free purple shampoo formulated to keep blonde, silver, and highlighted hair looking vibrant and cool-toned. Infused with powerful violet pigments and optical brighteners, it instantly counteracts yellow and brassy tones while delivering a gentle, nourishing cleanse. Enriched with keratin, wheat protein, silk amino acids, and coconut oil, this shampoo strengthens, hydrates, and smooths the hair, leaving it soft, shiny, and salon-fresh after every wash. Safe for daily or regular use on color-treated hair. Protects color for up to 30 washes / color protection for up to 30 washes (When used as a shampoo and conditioner system) Leaves blonde hair looking bright Neutralizes unwanted brassiness and yellow tones (When used as a Perfect Blonde Shampoo & Conditioner system) Exclusive fragrance with notes of Citrus, Blueberry, and Citrus Formulated with Soy Protein and Purple Pigments Formulated with ChromaSilk Color Shine Complex™ How To Apply to clean, wet hair and work it evenly through the hair. Leave on for 2-3 minutes, or 5-7 minutes for more intense toning results. Rinse thoroughly and follow with Perfect Blonde Conditioner. Use as needed to neutralize unwanted yellow or brassy tones.